OXLOS also known as Ochlos (oχλος) is a Greek word that means:
A large crowd or a multitude of people gathering in one place.

OXLOS represents a community of people attracted by a common message or cause and gathered together to hear this message and meet others who are also interested in this particular message, cause or community.

OXLOS is used approximately 46 times in New Testament. For example:

“Again He (Jesus) began to teach by the sea, and a very large crowd (OXLOS) gathered around Him. So He got into a boat on the sea and sat down, while the whole crowd (OXLOS) was on the shore facing the sea.” Mark 4:1

The logo is a graphic illustration of an endless community of people united together around a common message and cause.

The logo looks similar to a snowflake with its six-fold symmetry bringing individual crystals in chaos into one unified and orderly community (group) of crystals (individuals).

OXLOS is about bringing a multitude of people together in different communities to learn and grow so they may live a more enriched life.

The blue / in the X portion rising up represents the idea of growth, increase, improvement, and ROI.



Each event brand has a digital media component to continue enriching our various target audiences with engaging digital media utilizing the effectiveness of video, audio, and text delivered through the efficiency of digital media platforms.


OXLOS develops and produces life enriching business event brands that target entrepreneurs, investors, business owners, CEOs, leaders, executives and managers, as well as specialty functions such as sales and marketing leaders.


OXLOS works with a various high quality educational and training partners to deliver high value enriching, effective, and results-based education and training to our various brand audiences.



Joe Johnson

Joe Johnson PhD

CEO Founder
Joe is an entrepreneur with a Ph.D. in Entrepreneurial Leadership. Formerly, he led Welfont to become the fastest growing real estate brokerage company in the history of the Inc. 5000. He has also been featured in Entrepreneur Magazine, Inc. Magazine, and named Entrepreneur of the Year by CIO Look Magazine. Joe’s strengths entail entrepreneurial leadership, strategic planning, and new product development.

Shawn Marcell


Shawn spent twenty-six years in full-time vocational ministry, working in churches and parachurch organizations. After years in ministry, the Lord led Shawn to the marketplace. He joined a commercial real estate company in Tampa, FL, and quickly rose to CEO. During his tenure as CEO, he facilitated over 400 million dollars in transaction volume leading the company to place two consecutive years in the top 50 of the Inc. 500. Today, Shawn works as a business culture consultant and speaker, encouraging people in the marketplace to make a Kingdom impact!

Steve Salzman

Vice President of Finance

Steve has over 30 years of financial management experience as an executive as well as an owner. He has worked in various business sectors including real estate, financial services, merchant banking, manufacturing, and construction – in organizations sized from startup to middle-market. In this role, Steven oversees the financial health of the company to ensure continued growth.

Matt Maggio


Matt has spent the past 15 years in the financial education space.  Formerly Matt was the Director of Sales and Operations for Rich Dad Education ending his tenure there as VP of Business Development.  He specializes in building/ training sales teams to thrive while maintaining a high level of ethics.  Matt is an optimist with a naturally encouraging energy. He inspires others with his limitless view of life.

Heidi Boykin

Vice President of Operations

Heidi has years of event sales and operations experience. She has closely worked with Joe  for years. Her focus has been implementation of big picture plans into reality, whether it’s recruiting, hiring, training, systems implementation, or improving operational performance. Formerly, Heidi oversaw recruiting, training, and development for Get Motivated Seminars and Welfont.

Lauren Mallette

Chief of Events

Lauren has over 15 years of experience producing and managing some of the largest business events in the country. She has worked with hundreds of venues and hotels throughout North America to execute events that range from intimate dinners with former US Presidents to corporate seminars with 40,000 attendees. She manages all logistics of the event from venue bookings to onsite management.

Matthew Rayburn

Chief Relationship Officer

Matt is a business development and strategic relationship professional with wide-ranging experience. His career spans the business spectrum, from non-profit leadership and fundraising to commercial real estate and entrepreneurial management. Originally from Atlanta, Matt has spent much of his life engaged in the Christian business community as well as the Christian event world.